Nike Vapor | Performance System

NIKE | FOOTBALL FRAMES PRODUCED FOR TENDRIL

APPROACH WAS TO GO AFTER SOMETHING BOLD AND SOPHISTICATED. TRY TO SHOW THE TECHNOLOGIES AND ENGINEERING BEHIND NIKE VAPOR PERFORMANCE SYSTEM & HOW IT ALLOWS ATHLETES TO MOVE MORE COMFORTABLE, LIGHTER & FASTER.

IMAGES HAD TO DEPICT THE BODY IN MOTION TO SHOW OFF THE INNOVATION AND FUNCTION OF THE UNIFORM.

DEFINED BY MOTION

SIMPLE & MINIMAL TYPE TREATMENT

RANGE OF MOTION

PRODUCTION STILLS


As a second approach; images had to depict the body in motion to show off the innovation and function of the uniform.
Which leads to using more simplified graphic expressions compare to more complex forms & shapes

I'VE COLLABORATED WITH MY FRIENDS FROM JETON STUDIO TO BE ABLE TO ACCOMPLISH THE RESULT.

YOU CAN SEE THE FINAL PIECE BELOW ALONG WITH FULL CREDITS

Client:
Nike
Production Company:
Blacklist
EP:
Andrew Linsk
Producer:
Andrew Harris
 
Director:
Tendril
Creative Directors:
Alexandre Torres, Chris Bahry
EP:
Kate Bate
 
Producer:
Krista Allain
Lead Design:
Rafael Ruiz, Emrah Gonulkirmaz
Design:
Gabriel Rocha, Florent Arnould, Patrick Coffey
 
3D Animation:
Emrah Gonulkirmaz, Florent Arnould, Gabriel Rocha, Gorkem Oztas, Cagil Atas, Enes Guc
 
2D Animation:

Rafael Ruiz
 
Compositing and FX:
Patrick Coffey, Joel Osis
 
 Editor:
Steve Manz

Assistant Editor:
Paul Short
 
Colorist:
Andrew Exworth
 
Music:
White Noise Lab
 

MotionEmrahToronto, ON