STYLEFRAMES PRODUCED FOR TOPIX.
INTENT IS TO CONCEPTUALIZE THE PHILOSOPHY BEHIND THE LATEST AND UPCOMING INNOVATIONS OF VOLVO.
“WHEN WE THINK OF A CAR IN THIS PARTICULAR CONTEXT, WE THINK OF A CAR THAT CAN FEEL, TOUCH, AND SENSE;”
In order to achieve this visually, I had to come up with a look that is digital, yet organic and life-like at core. I wanted to stay away from approaches that are overly technical looking.
This approach not only brings these technologies to life, but also blends them naturally within their environments