Nike Vapor | Performance System
PRODUCED FOR TENDRIL.
APPROACH WAS TO GO AFTER SOMETHING BOLD AND SOPHISTICATED. TRY TO SHOW THE TECHNOLOGIES AND ENGINEERING BEHIND NIKE VAPOR PERFORMANCE SYSTEM & HOW IT ALLOWS ATHLETES TO MOVE MORE COMFORTABLE, LIGHTER & FASTER.
IMAGES HAD TO DEPICT THE BODY IN MOTION TO SHOW OFF THE INNOVATION AND FUNCTION OF THE UNIFORM.
DEFINED BY MOTION
RANGE OF MOTION
Production still
As a second approach; images had to depict the body in motion to show off the innovation and function of the uniform.
Which leads to using more simplified graphic expressions compare to more complex forms & shapes
I'VE INVOLVED MY FRIENDS FROM JETON STUDIO TO ACCOMPLISH THE RESULT WHILE IM WORKING ON THE INITIAL CONCEPT COLLABORATED WITH MY FRIENDS FROM JETON STUDIO TO BE ABLE TO ACCOMPLISH THE RESULT.
YOU CAN SEE THE FINAL PIECE BELOW ALONG WITH FULL CREDITS
Client:
Nike
Production Company:
Blacklist
EP:
Andrew Linsk
Producer:
Andrew Harris
Director:
Tendril
Creative Directors:
Alexandre Torres, Chris Bahry
EP:
Kate Bate
Producer:
Krista Allain
Nike
Production Company:
Blacklist
EP:
Andrew Linsk
Producer:
Andrew Harris
Director:
Tendril
Creative Directors:
Alexandre Torres, Chris Bahry
EP:
Kate Bate
Producer:
Krista Allain
Lead Design:
Rafael Ruiz, Emrah Gonulkirmaz
Design:
Gabriel Rocha, Florent Arnould, Patrick Coffey
3D Animation:
Emrah Gonulkirmaz, Florent Arnould, Gabriel Rocha, Gorkem Oztas, Cagil Atas, Enes Guc
2D Animation:
Rafael Ruiz
Compositing and FX:
Patrick Coffey, Joel Osis
Editor:
Steve Manz
Assistant Editor:
Paul Short
Colorist:
Andrew Exworth
Music:
White Noise Lab
