#designer #director #animation #branding #experimental
32s read
I collaborated with Yu+Co to develop and implement a visual language for the Starz network brand. This language permeates across all Starz platforms, aligning with their new tagline, *"Taking You Places."*
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/68432089?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Starz IDs (Director's Cut)"></iframe></div>
Conceptually, I opted for organic and solid sculptural forms characterized by fluid motion. While the overall approach remained consistent across the brand package, the distinction between the main and sub-channel or program IDs was defined by the forms and motion.
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| Studio | yU+co |
| ---------------- | --------------------------------- |
| Design Director | Emrah Gonulkirmaz<br>Mert Kizilay |
| Lead Compositing | Mert Kizilay |
| Sound Design | ECHOLAB |