#designer #director #animation #branding #experimental 32s read I collaborated with Yu+Co to develop and implement a visual language for the Starz network brand. This language permeates across all Starz platforms, aligning with their new tagline, *"Taking You Places."* <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/68432089?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Starz IDs (Director's Cut)"></iframe></div> Conceptually, I opted for organic and solid sculptural forms characterized by fluid motion. While the overall approach remained consistent across the brand package, the distinction between the main and sub-channel or program IDs was defined by the forms and motion. ![[9f9847b9-321c-4095-ac73-19debc486eb3_rw_1920.jpg]] ![[8273891e-f5cf-4167-836a-49d59d37d6c8.jpg]] ![[5ec1bbf2-8ecb-40ea-96a6-7e5595a742d6_rw_1920.jpg]] ![[9462ec0d-c90f-4a5f-a019-180bcb2110e7.jpg]] ![[b56c2933-f5b8-4b54-9ed2-bb3895477878.jpg]] | Studio | yU+co | | ---------------- | --------------------------------- | | Design Director | Emrah Gonulkirmaz<br>Mert Kizilay | | Lead Compositing | Mert Kizilay | | Sound Design | ECHOLAB |