#designer #director #animation #commercial
1m 05s read
The approach was to pursue a bold and sophisticated aesthetic, aiming to showcase the intricate technologies and engineering behind the Nike Vapor Performance System. The objective was to illustrate how this system enables athletes to move more comfortably, lighter, and faster. The images were carefully crafted to capture the body in motion, effectively highlighting the innovation and functionality of the uniform.
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<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/918593004?h=7bc82f3dde&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Nike Vapor - Performance System"></iframe></div>
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| Client | Nike |
| ------------------ | ----------------------------------------------------------------------------------------------- |
| Production Company | Blacklist |
| Executive Producer | Andrew Linsk<br>Kate Bate |
| Producer | Andrew Harris |
| Director | Tendril |
| Creative Director | Chris Bahry<br>Alexandre Torres |
| Lead Design | Emrah Gonulkirmaz<br>Rafael Ruiz |
| Design | Gabriel Rocha,<br>Florent Arnould<br>Patrick Coffrey |
| 3d Animation | Emrah Gonulkirmaz<br>Florent Arnould<br>Gabriel Rocha<br>Gorkem Oztas<br>Cagil Atas<br>Enes Guc |
| 2d Animation | Rafael Ruiz |
| Compositing and FX | Patrick Coffrey<br>Joel Osis |
| Editor | Steve Manz |
| Assistant Editor | Paul Short |
| Colorist | Andrew Exworth |
| Music | White Noise Lab |