#creative #designer #animation #experimental #shorts #branding 46s read Design touches everything. So why has it remained largely absent in the biotech and life science industry. This piece is created for the brand's launch and unveiling of a rapid DNA test machine. <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/116711442?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Fluidigm (Director's Cut)"></iframe></div> ![[Fluidigm_Emrah_Gonulkirmaz (2).jpg]] ![[Fluidigm_Emrah_Gonulkirmaz (4).jpg]] ![[Fluidigm_Emrah_Gonulkirmaz (3).jpg]] Fluidigm is the first company to make single-cell testing commercially viable, enabling scientists to run genomics testing on low-concentration DNA samples and provide genetic test results in less than three hours. After finishing the opening animation for the brand, visuals are implemented in to interface of the machine. ![[ab90d6ee-107b-483d-a6e4-3bdf8b7a3169_rw_1920.jpg]] ![[e1f027d5-95ed-4beb-a40e-52c6d07037fd_rw_1920.jpg]] ![[Fluidigm - Revolutionary Medical Device Design Fuseproject.jpg]] ![[fluidigm_strat_cover-1-3200x1209.9270072993-c-default.jpg]] juno System interface ![[Fluidigm_logoAnim.mp4]] Credits: | Client | Fluidigm | | ------------------- | ----------------- | | Agency | fuseproject | | Director & Designer | Emrah Gonulkirmaz | | Sound Design | cypher audio |