#creative #director #designer #animation #experimental #shorts 33s read The Art + Science of Feeling" delves into the essence of the line as the purest form of quantity, embodying only length without width or depth—a mere flow. This film draws inspiration from Nike's Hyperfeel running innovation, seeking to animate this flat line. It is shaped by data gleaned from running experiences captured through the Nike+ Running App and Nike+ FuelBand, breathing life into the raw essence of movement. <div style="padding:28.13% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/74906512?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Nike | Hyperfeel"></iframe></div> ![[nike_hyperfeel_emrah_gonulkirmaz (1).jpg]] ![[nike_hyperfeel_emrah_gonulkirmaz (2).jpg]] ![[nike_hyperfeel_emrah_gonulkirmaz (3).jpg]] ![[nike_hyperfeel_emrah_gonulkirmaz (4).jpg]] ![[nike_hyperfeel_emrah_gonulkirmaz (5).jpg]]