Starz | Rebrand
I'VE TEAMED UP WITH YU+CO TO DESIGN & CREATE A VISUAL LANGUAGE FOR THE BRAND STARZ NETWORK, WHICH INFUSES THE ENTIRE LANDSCAPE OF STARZ PLATFORMS WITH THEIR NEW TAGLINE, "TAKING YOU PLACES"
ROLE: DIRECTOR, LEAD DESIGNER
Conceptually I've decided to go with Organic solid and sculptural forms which were fluid in motion. Overall approach was same for the brand package, but the forms and motion constitute the distinction between the main and sub channel / program ids.
note: Credits are specific to Director's cut versions, Over all branding package was done with a great team at yU+co which had expanded in daily bases through out the project time.
It was great working with lots of talented Designers & Artists with all their great interpretation.