EA Sports Madden 20

Year: 2019
Type: Virtual Production
Client: EA Sports
Role: Design Director

EA Sports Madden NFL 20
For EA Sports Madden NFL 20, I collaborated with director Tim Tadder as Design Director, leading a team responsible for the visual content created for real-time LED wall environments. The project brought together live-action performance, NFL athletes, motion graphics, and large-scale stage design into a tightly synchronized shoot. Our approach was built around the interaction between the players and the graphic world surrounding them, where their movements, gestures, and action beats were choreographed against bold typographic treatments, brush-like motion forms, team colors, and dynamic LED compositions. Rather than treating the screens as background, we designed them as active visual partners in the performance, shaping the energy of each shot and giving the campaign a physical, cinematic presence. The result was a hybrid production where design, sport, and live action moved together in real time.