Samsung

Year: 2020
Type: Installation, interactive
Client: Samsung
Role: Designer Director, Animation Lead

Samsung Headquarters Interactive Installation
For Samsung Headquarters, I worked as Design Director on a large-scale interactive installation designed for the company’s interior experience. Although the work can appear as still imagery, the pieces were created as living screen-based environments, where visitors could interact with flowing forms, suspended structures, and responsive motion across large displays. The direction focused on creating a refined visual language that merged product sensibility, motion design, and spatial interaction. Forms move like fabric, signal, energy, and engineered material, creating moments that feel both technological and organic. Rather than treating the screens as decorative surfaces, the installation turned them into atmospheric design objects within the architecture, giving people a direct relationship with the visuals through movement, scale, and presence. The result was an immersive brand experience where motion, interface, and environment came together as one cohesive system.