Starz Rebrand

Year: 2013
Type: Branding
Client: Starz Network
Role: Design Director, Animation Lead

Featured

Starz Network Rebrand
For the Starz Network rebrand, I developed and implemented a visual language across broadcast, digital, and brand platforms, aligning with the network’s tagline, “Taking You Places.” The direction was built around the idea of movement, transformation, and cinematic travel, where abstract forms could carry the viewer from one emotional world into another. Using fluid structures, layered motion, dimensional typography, and atmospheric transitions, the work created a flexible identity system that could adapt across genres while still feeling unmistakably connected to the Starz brand. Rather than treating the rebrand as a static graphic package, the approach turned the identity into a living visual environment, one that could shift between elegance, tension, drama, and spectacle depending on the story being introduced.